Common at times that there is a confusion between both concepts. Although both are related to human behavior, both focus on different points. Emotional marketing focuses primarily on emotions and how they influence product selection. It is based on less objective aspects, but which are of great importance in decision-making. However, neuromarketing focuses on how the consumer's own brain works. It focuses on measuring the consumer's reaction to different stimuli. His analysis is focused on more aspects of the brain and not just emotion. Benefits applying neuromarketing to your business the main advantage derived from the application of neuromarketing is knowing in greater depth how to get the attention of the target audience.
This mechanism is capable of knowing the stimuli of consumers, without the need to carry out traditional procedures, such as interviews or surveys. In general, the advantages of neuromarketing would be the following: have knowledge of the different points of whatsapp number list view, allowing observation in a different way over traditional procedures. This makes it easier to achieve a greater impact in marketing campaigns. It allows the analysis and evaluation of the consumer, without directly influencing him. This is contrary to traditional procedures.
It facilitates both a conscious and subconscious analysis of the individual. Greater precision is achieved thanks to new technological procedures, adapted to the behavior and thoughts of consumers. It is capable of improving the consumer experience. In this way, the organization can approach the true needs of the individual and the satisfaction in the different processes. Allows the identification of behavior patterns. This facilitates the adaptation of campaigns and the adaptation of more personalized products, thus allowing