User growth is the long-term mission goal of an enterprise. Temporary and short-term activities are difficult to meet the needs of user growth. A rich and complete growth activity company email list matrix can continue to contribute to user growth and promote the realization of the company's long-term user growth goal.
The growth activity matrix allows different users to participate in suitable growth activities, and solves which users (who) have what motivation (why) and how (how) to participate in what cycle stage (when) in what specific scenario (where) The activity thus brings about a series of problems of new users, which can maximize the use of user growth to pull new value and achieve sustainable user scale growth.
An example of a growth activity matrix is shown below. You may be at a loss when you first see it, but it doesn't matter. Let's see company email list how to build such a growth activity matrix step by step.
1. Step 1: Build a framework for growth activities
User stratification is carried out horizontally, and cycle stages are divided vertically to solve the problem of who will participate in growth activities and at what stage (when) to form the basic framework of growth activity matrix.
Horizontal user stratification can be divided according to user consumption courses. At present, K12 online education mainly has three types of courses: 0 yuan trial courses, low-priced experience courses, and regular-priced system courses. Based on courses, users can be stratified as follows:
New users: newly registered users who have not consumed any type of courses
Trial class users: users