The first factor is the customer acquisition cost (CAC). CAC consists of Image Manipulation the total sales and marketing strategy costs to gain a potential customer divided by new customers earned. In brief, the CAC calculates the amount of money spent to get a potential customer and measures the return on investment. Next is the customer lifetime value (CLV) or lifetime value of a customer (LTV). The CLV averages the gross profit of each customer over Image Manipulation customer lifetime, or the course of their relationship with your company. CLV goes hand in hand with CAC and is a SaaS sales funnel metric used to gauge company growth. The last factor is the conversion rate.
The conversion rate holds the number of conversions Image Manipulation in a marketing funnel stage divided by the stage’s total impressions. Conversion refers to the process by which the marketing team reviews a potential customer that satisfies the criteria enough to inform the sales team. Sometimes, the conversion rate refers to the rate of website visitor to lead. SaaS Sales Funnel Customer Acquisition Process SaaS sales funnel uses CAC, customer lifetime value, and conversion rates. Generally, customer acquisition requires at least 3 main SaaS sales funnel stages— the lead generation stage, the lead conversion stage, and a product sales stage. 1. Lead Image Manipulation Generation The lead generation stage, or awareness stage, tops the SaaS sales funnel. At minimal, this stage focuses on product awareness.