How to adjust semantic core by analyzing paid trafficThe semantic core must be flexible and change according to the behavior of potential customers, competitors and search engine algorithms. The advertising context allows the webmaster to obtain data for an effective analysis of the semantic core.Differences of a Semantic Core for Cyprus Mobile Number List Contextual Advertising (PPC) and SEOSemantic harvesting is a search for keywords and phrases by which users find your website, products or services in search engines.Contextual advertising is a highly monitored channel for attracting traffic, allowing you to flexibly customize your target audience, regions, and ad display time.
Thanks to this, you can obtain additional data to analyze the semantic core using advertising campaign reports.Differences between the keywords used on the website and the semantics of contextual advertising: 1The main objective of the campaign for commercial projects is conversion; therefore, it mainly uses transactional queries which ensure that potential buyers reach the website.2The landing page for each ad should be as relevant to the query as Cyprus Mobile Number List possible, otherwise the ads will have a low Quality Score and be less likely to appear. Therefore, when selecting keywords for contextual advertising in each phrase group, the most closely related queries are combined with the target page.3To exclude non-target redirection, you can optionally use negative keyword lists, set match types, and exclude inappropriate audiences.4The semantic core of contextual advertising must take into account the linguistic peculiarities of potential customers.
Using rare keywords for the target audience negatively affects ad effectiveness.Therefore, the addition of slang words is possible if the target audience is young people and the use of narrowly specialized terminology focuses on advertisements for specialists in a certain field, etc.5You should take into account that Google Keyword Planner usually only shows queries that benefit the search engine and have high competition and a high price. It offers hardly any high-demand, low-cost-per-click keywords.Using the "Keywords" report in Google
Adwords to extend the semantic coreGoogle Adwords includes a queries report, which collects additional words and phrases, although they weren't originally defined. Go to the "Reports" - "Search Terms" section: google adwords search termsIn the "Added/Excluded" column, Cyprus Mobile Number List select a "High to Low" filter to see all queries defined as "No match": keywords in Google AdwordsThese are key phrases that were not initially included in the ad campaign. The algorithm automatically defined them similar to the added phrases and also displayed advertisements for these keywords.After analyzing these phrases, you can not only find keywords for contextual advertising, but also extend the semantic core of the project by adding these keywords to website pages.You can download this report in one of the suggested formats for a more convenient selection of suitable phrases: