Last summer, I spent three nights in a downtown Denver hotel. It was really delicious. Wifi had a rough start, but reception fixed the problem and, as Jewelry Retouching an apology, gave me free access during my stay. The gym was clean, and a life-size fake cow in the lobby intrigued me enough to mention it on social media. denver-hotel-lobby-cow I was, in a word, happy. I had an excellent customer experience. Then, about a month after my stay, I received Jewelry Retouching an email - an invitation to join the hotel rewards program. I don't travel to Denver much, so while I was happy with my customer experience, I unsubscribed. A few weeks later, I received another Then another. Then another. Then another. Now…I hate this hotel. You see the problem, right? Even though I had an outstanding customer experience, my content experience sucked.
Whether it's top-of-funnel, mid-funnel, or post-funnel experiences, the vast majority of all content experiences suck. Just consider three statistics: 74% of visitors are “frustrated” when content appears on a website that has nothing to do with Jewelry Retouching what brought them there in the first place. 74% of visitors are frustrated when on the website is irrelevant to what brought them there, says Janrain Click To Tweet According to a 2015 study, even after Jewelry Retouching subscribers choose to receive emails, they consistently report emails as spam. Why? Because 42% said the content was “irrelevant” or “impersonal . 42% of subscribers report emails as spam because is impersonal says swiftermglobal Click To Tweet Only 4% of “dissatisfied customers” who leave a business because of a bad experience attribute that experience to the business itself.
Dissatisfied customers who leave a company attribute the bad experience to the company says helpscout Click To Tweet Luckily, you don't have to figure out how to deliver great content experiences yourself. In fact, three methods are already proven. 1. Personalize Jewelry Retouching your offers Personalization is a hot topic, especially if your content straddles commerce. The reason is clear: in a crowded marketplace where customers are inundated with Jewelry Retouching options, standing out means treating each person as a true individual. As Scott P. Abel defines it, “Personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why and how they access content; and what device they use to access it.