Most leaders of C-Suite architecture firms believe that their company is on a high growth trajectory to increase revenue and profits. But beyond more immediate metrics like stable retention and utilization rates, what points to Latest Mailing Database a growth path for architecture, engineering, and construction companies? In this blog post, I will highlight three themes that can foreshadow growth and how architecture marketing can be the catalyst for change.1. Succession planning . More than a quarter of a million Americans turn 65 every month. For most of these people, leaving the workplace is now a priority. According to a recent Architect magazine, the average age of AIA members is 54. Obviously, these people are thinking about the next chapter in their lives. But what happens when an entire career has been spent running the business and being the primary decision maker? Now, when it's time to leave the Latest Mailing Database company, there's probably no successor who has the experience of running such a business. Unfortunately, many of the baby boomers who launched today's established architecture firms are the same executives who were hesitant to hand over the reins to their project managers and other talented staff. By limiting decision-making opportunities to a few, these companies now face a lack of internal strategic leaders. And, the possibility of looking for outside suitors is also wrought with stressful unknowns For these future leaders, there are gray areas about the best ways to generate new business. More often than not, new business opportunities have arisen for these Genaro. Their limited exposure to business development and strategic decision-making has tempered their leadership development, in turn limiting their upward potential. However, these are the Latest Mailing Database same technical professionals who recognize that buyers of professional services develop trust and seek out service providers differently, and they are eager to embrace new marketing and business development techniques. IN succession planning, it is possible to focus on people who recognize marketing as an integral dimension of business growth.