Jun 26, 2022
In Design Forum
Targeting consumers based on their preferences and behavior holds the promise of turning marketers into living room psychologists. Do it right, can you give people exactly what Image Manipulation they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting take on Image Manipulation many forms. Behavioral targeting Here are 13 ways brands and marketers can use behavioral targeting and segmentation to create smarter, more Image Manipulation profitable marketing campaigns, with examples and data to back them up. 1. Sell more (or sell more) with remarketing. Perhaps the most basic form of behavioral targeting is remarketing, which allows Image Manipulation marketers to leverage past consumer behavior on your site. Remarketing concept diagram In fact, Natalie Lesyk, marketing manager at Ning.com, called remarketing “the heart and best Image Manipulation instrument” of behavioral marketing. You can create a remarketing audience tailored to Image Manipulation specific behaviors, then use remarketing ads to show users exactly what they've seen on your site or related popular products that other shoppers have also purchased. This is the strategy Image Manipulation used by Simon Thalmann, head of digital mark.