Toutiao has been on the cusp of public opinion recently, especially Douyin and Tiktok. However, the difference is that the watermelon video, another product of the Toutiao Department, although relatively low-key, also has many points worthy of our attention. On July 28, Zhejiang Satellite TV's "Voice of China 2020" was scheduled to be broadcast in August, and the first mentor Nicholas Tse was officially announced, and the exclusive broadcast rights of the show were won by ByteDance's video platform Xigua Video. As a veteran variety show, The Voice has always been a topic of conversation. In the past few years, iQIYI has held the exclusive broadcasting rights of "The Voice of China". Joining the watermelon video this time seems to Fax List be different. You must know that the summer vacation is not only a carnival for students, but also an important time node that the entire entertainment market cannot miss. In this summer's variety show war, various video platforms have already sacrificed their trump card. Can the long-arrived watermelon video still get a share? There are three major short video applications in Toutiao. Among which Douyin is the most popular, and Volcano focuses on the sinking market (positioned close to Kuaishou), so what about Watermelon? Watermelon video has never come out of its own way. It seems that the long-term goal of Watermelon Video is "China's YouTube". YouTube can be said to be the holy grail of Chinese video companies. All video sites that have existed in China, except LeTV, have at some stage tried to build themselves into "China's YouTube", but apparently no one has really done it so far.