Apr 10, 2022
In Design Forum
Function disassembly From the perspective of product form, the video account is a square-shaped short content information flow. You can see the short content of social recommendation (follow) and personalized recommendation (non-follow). Short content supports video, graphic and text forms. Mainly short videos, supplemented by pictures and texts. The entrance of the video account is second in the "Discovery" Tab, only lower than the circle of friends, and WeChat's positioning and thoughts are evident. Both belong to "swipe when you are free". How many times you swipe the circle of friends every day, you can explicitly pass the video account how many times, and the call of attention masters, you will always try, and don't leave if you come. After a few weeks of swiping, the content that I have swiped is rarely over 10,000 likes. I feel that the distribution of traffic does not tend to be centralized. The recommended content covers more of my interests, except for the young lady, and the IT side (work-related). Users' social relationship chain in WeChat, subscribed public account, reading interactive articles, etc., should provide a great help for the cold start and recommendation of information flow. The influence of the social relationship chain on the diversity and quality of the content of the information flow is what I look forward to the most for the video account (now I am swiping Douyin, it is all news, and even the young lady is gone, and the motivation to swiping Phone Number List is lost. How to make users perceive the value of video accounts and use video accounts is the goal of its continuous exploration. Let's look at the user value formula: User value = new experience - old experience - replacement cost The new experience is part of the user value that video accounts can bring. The use of WeChat ecology, more accurate recommendations relying on WeChat ecology, and the amplification of the influence of groups on content are all bonus points for video accounts. But the most fundamental question is "Why use a video account?" Is it to watch the media? Or Miss? Or the new content of the people you follow? At present, from the perspective of experience, video accounts tend to be social in small circles.